Myer sets up an eBay shopfront

Notes: 

* Myer is partnering with online marketplace eBay to attract new customers online and in store.

* Six month into five-year turnaround plan aimed at boosting annual sales by more than 3 per cent.

* The eBay store,which goes live on Wednesday after a five-week trail, will enable Myuer to reach a wider audience.

* eBay shoppers can click directly into the Myer store or get in while searching.

* There's a certain type of customer who is familiar with eBay.

Summary: 

Myer is hoping to boost sales online and in store by setting up shop on online marketplace eBay in a move that many eventually see the department store target consumers overseas.Six month into five-year turnaround at boosting annual sale by more than 3 per cent, Myer has joined national retailers such as Office works, Target and Bing Lee by establishing a Myer shopfront on eBay and offering a 10,000 product range.After five-week trail, will enable Myer to reach a wider audience and tap new customers who may not be shopping on its myer.com e-commerce site. eBay shoppers can click directly into the Myer store or get in while searching for specific products such as dresses, handbag or small appliances.There's a certain type of customer who is familiar with eBay and it's most effective for Myer to take there offer where the customer is,rather than convert a customer to a site they'r not familiar with.

Personal reflection: 

I believe Myer is doing right thing to boost sales online,exactly on eBay,because most of the customers trying to buy their stuff on online especially eBay. However, customers like use easy way to shopping such as eBay so easy to use.


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